PREMIÈRE VISION PARIS CONFIRMS
A RETURN TO GROWTH WITH A 7.5% INCREASE
IN NUMBER OF VISITORS
In a complex and changing global environment, one where Europe's economic dynamism seems to indicate a real though still fragile revival, Première Vision Paris registered a very fine performance, continuing the trend noted last February.
The increase in both number of visitors (+7.5%) and exhibitors (+3%) attests to the attractiveness and strength of Première Vision Paris, and to the effectiveness of its transversal and creative positioning. The results confirm the show's status as a strategic vector of differentiation and growth for the industry, as evidenced by the results of the Première Vision Barometer, prepared by the IFM Première Vision Chair, which were unveiled at the show's press conference.
During three days of brisk business, there was a buzz of activity at all 6 shows, driven in particular by:
- A high-quality offer up by 3%: 1,954 exhibitors vs. 1,898 in Sept. 16.
- Visitors who were 73% international, up by 7.5% (vs. Sept. 16): 60,565 visitors coming from 129 countries.
- Inspiring and exclusive fashion information.
- An event, an experience, a commitment: more than just a platform for business, the show is an exclusive place to think about the future, network and come together.
This last edition was also an opportunity for Première Vision to announce certain strategic developments.
These include, in particular, the launch in 2018 of a new, exclusive Première Vision marketplace for upstream trade shows specialising in the creative fashion sector.
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